In October 2004 I started to test the unregulated home based business industry. This was a business proposition with the end objective of publishing a much needed guidebook. This site is a by-product of the above and contains the observations from over 3 years research and testing.

This site is a unique 'been there, done that' resource which has been designed for 2 specific types of people:

* New prospective entrepreneurs or beginners
* Anyone who has been trying but has yet to taste success

The hard-won experiences and observations on this site, learnt from major trials and tests carried out on this industry will, without a shadow of a doubt, save the above types of people time, money and frustration. That is a real guarantee.

Would you like the good news or the bad?

The bad news is that less than 9% of all those who start are likely to succeed.

The good news is that there are inexpensive excellent home businesses that can be started by most people. BUT all are just tools. Every one needs skill to make it work properly. If you use this site well there is no reason why you should not become one of the successful 9%.

Many people who genuinely want or need a positive change to their lives decide to try a home business. This get-up-and-go attitude alone deserves credit. Unfortunately the reality is that becoming successful with any home based business is likely to be a long hard road, and one that most people never finish.

This site will increase your chances, and at the very least reduce the financial risk and wasted time, not to mention soul-sapping disappointment.

Kind & prosperous regards,

Charles Challis
Applied Serendipity Ltd